Pixels and texture
If you’ve worked with CSS, then you’re probably familiar with using pixels as a unit of measurement. One pixel (short for “picture element”) is one of the hundreds of thousands of dots on your computer screen. If your resolution is set to 1280×1024 pixels, you have 1,310,720 pixels on your screen, arranged in 1,024 rows and 1,280 columns. All these pixels come together to create a digital image.
This is all very elementary technical knowledge, but as we’re about to see, it applies specifically to the concept of points in graphic design.
»» Pixels and texture
Color Measurement
The measure of the lightness or darkness of a color is known as its chromatic value. Adding white to a color creates a tint of that color. Likewise, a shade is produced by adding black to a given color.
As with colors themselves, the chromatic value of colors you’re using can impact upon the psychological connection users will have to the content. One use of chromatic value might be to accent the time of day that customers associate with a company or organization. If you were designing a website that’s all about nightlife or concerts, for instance, you’d probably want to go with dark shades and limit your use of light tints. »» Color Measurement
The color effect
Color effecting on the emotional and behavioral effects produced by colors and color combinations. Ecommerce website owners want to know which color will make their website visitors spend more money. Home decorators are after a color that will transform a bedroom into a tranquil Zen retreat. Fast-food restaurant owners are dying to know which color combination will make you want to super-size your meal. As you can imagine, color psychology is big business.
Although it’s important to know how your color choices might affect the masses, the idea that there’s a single, unified, psychological response to specific colors is spurious. Many of the responses that color psychologists accredit to certain colors are rooted in individual experience. It’s also interesting to note that many cultures have completely different associations with, and interpretations of, colors. With those caveats in mind, let’s explore some general psychological associations that the majority of people in Western cultures have in response to specific colors.
»» The color effect
Trends design layout
Lots of design are out there, as trends go by, many of the resources became old and its just not great anymore. If you’re looking for new inspiration, lets take a look new trends on the design layout. Look past the colors and textures to the boxes that make up the layout, and try to identify standard ideas and design trends. Below are some trends:
Navigationless Magazine Style
On the Web, we tend to be a lot more goal-oriented and consume information in bits and pieces. Site navigation allows us to be quick, efficient and erratic. What if you don’t want your visitors skipping to another page? What if the information you need to convey is best consumed as a whole, like a book or magazine article? If that’s the case, why include navigation at all? That’s the approach that Design Informer18 takes with each of its art-directed articles. Other than a tiny Design Informer logo in the header graphic, there are no site navigation links on each article’s page until you reach
the comments section in the footer.
»» Trends design layout